Ever wondered if the sweet allure of Coke Zero can lead to an intense business discussion? That's where we kick things off in our latest chat, where sparks of humor fly as we dissect the world of artificial sweeteners before diving headfirst into the entrepreneurial deep end with Garrett Peters, the mastermind behind Duncan and Stone Paper Company. Garrett, with the wisdom only a seasoned CEO can offer, gives us an inside look at the rollercoaster ride of steering a family business, sharing the heartwarming tales and the tough decisions that come with the turf.

Garrett and Stephanie Peters' journey from the constraints of a 9-5 job to the liberating world of their own business is nothing short of inspiring. Their story, woven with the threads of ambition and companionship, shows just how powerful a shared dream can be. From their modest beginnings on Etsy to their current success, this episode peels back the curtain on how the duo, alongside their best friends, transformed Duncan and Stone from an idea into a flourishing venture that marries the elegance of journals with the personal touch of gift items and cards. Take a seat and listen as we unpack the challenges, triumphs, and the undeniable magic of pursuing passion with your best pals by your side.

In a heartfelt conclusion to our conversation, we confront the hard truths of entrepreneurship. It's not about the glitz or the glamour; it's the grit and sacrifice that carve the path to success. As we reflect on our own experiences, we invite listeners to acknowledge the sweat equity that goes into building a sustainable business asset. Sure, there might be a few laughs along the way and maybe a 90s rock anthem to keep morale high, but in the end, it's about the legacy you're crafting—one memory at a time. Join us for this candid look at the guts it takes to follow your dreams and the sheer determination needed to see them through.