Imagine starting a business two weeks before the Lehman Brothers collapsed, with no previous entrepreneurial experience or knowledge of the hair industry. That's the riveting journey of Ben Davis, founder of The Gents Place. In the throes of an economic downturn, Ben leveraged Facebook Ads and a subscription model to build his business from scratch, creating an unparalleled luxury experience that lured the likes of Jerry Jones and Emmett Smith as investors.

Ben didn't just build a business; he built a culture of trust and transparency within his company. He shares his journey of educating his team about the value of their time and their contributions, driving the business forward through open communication about revenue, profitability, and productivity. Listen in as Ben shares the importance of understanding your target audience, the role of KPIs in business strategy, and the secret sauce behind The Gents Place's exceptional customer service - investing in people.

Franchising a business is no easy task, but Ben navigates us through it. He discusses how data and technology can personalize customer experiences and the qualities that make a good franchisee. His insights extend to the benefits of having a manager who is emotionally attached to the business and the pitfalls of absentee ownership. As we conclude, Ben shares his future vision for The Gents Place and his beliefs on entrepreneurship's impact on relationships. This episode is a gold mine of entrepreneurial wisdom, strategic insights, and inspiring anecdotes. Don't miss it!