Discover the remarkable story of Connie, whose journey from Castle Rock, Colorado, to becoming an entrepreneurial force is nothing short of inspiring. Learn how early experiences working in her family's small businesses and a move to Arkansas set the foundation for a career that saw her rise from a secretary at Tyson Foods to managing major business accounts. Connie shares the pivotal moments that defined her path, the challenges she overcame, and the lessons learned that continue to drive her success today.

In this episode, you'll hear firsthand accounts of Connie's transition from corporate life to business ownership, including the strategic pivots and resilience required to keep her ice cream brand, YumYos, afloat during the COVID-19 pandemic. We explore the nuances of acquiring an existing business, the importance of adaptability, and how leveraging decades of experience can lead to entrepreneurial triumphs. Connie's candid reflections on the ups and downs of her journey provide valuable insights into the realities of running multiple ventures, from a yogurt shop to a bookkeeping business and poultry farms.

Gain practical advice on navigating entrepreneurship, from managing risks to the critical role of preparation and strategic planning. Connie's story underscores the importance of relationships, mentoring, and maintaining ethical principles while steering a business through uncertain times. This episode is packed with wisdom for anyone looking to understand the complexities of entrepreneurship and the hard-won rewards of dedication and hard work. Tune in to be inspired and equipped with the knowledge to face your own business challenges head-on.