Scaling from $1 million to $10 million requires moving from founder led chaos to systematic growth. Nick Avaria discusses the tactical shift from artisan to CEO, why SOPs aren't enough without behavior change, and how to build a business that is a product for buyers rather than a passion project.

Stop buying PR the wrong way. Former White House journalist Ronica Cleary reveals the repeatable systems and content pillars needed to drive earned media without relying on favors. Learn to navigate the news cycle, avoid AI pitfalls, and build the authority your small business deserves.

Serial entrepreneur Dave Dreiling joins Mark to discuss the reality of scaling businesses from sportswear to franchises like Freddy’s Steakburgers. Explore hard earned lessons on unit leadership, vertical integration in the Wagyu industry, and building a durable brand through people and systems.